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I should start right off by saying, no, Becoming Fools did not get into the Sundance Film Festival… well, not as an official selection that is. The long story short is, Canon, the world renown camera maker, contacted us through their marketing firm and had seen some of the work I had done with one of their cameras. They especially noticed that I had used the camera exclusively while shooting Becoming Fools back in 2012. They asked permission to possibly use some clips from the film in some of their marketing campaigns. We agreed, even signed a disclosure statement, but then did not hear of what came of the footage, whether it was used or not.
However, we just got word recently that they did use the clips and that footage is featured in their demo reel which is being showcased at the Sundance Film Festival. Sundance is already underway and will continue till January 26th.
So if you’re attending the festival, work your way to any of the Canon exhibits and catch the showreel in action. If you’re not attending the festival, don’t worry, we have a video of the footage here.
We are thrilled and honored to have the Becoming Fools right up there with films by directors and cinematographers of the likes of Ron Howard, Scott Waugh, Shane Hurlbut ASC, Steven Poster ASC, and Anthony Dod Mantle ASC, just to name a few. If those names do not sound familiar look any of them up at and you will see the long, extensive and impressive work these filmmakers have done… Becoming Fools is in good company!
Join us in sharing the excitement of this news by sharing this post! And feel free to comment on how many times you see footage from the film. Hint: There’s 4!

Deliver The Story
: The Canon Showreel at PhotoPlus 2013 from Canon Pro on Vimeo.

Becoming Fools at Sundance, What?

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