creativity as mission
meaning: Greek word for “authentic”
What is Athentikos?
Athentikos is a non-profit that empowers through life-transforming creative arts.
Scott & Amelia Moore founded Athentikos in 2008 to authentically give back to Guatemala, the birth country of their two adopted sons. Scott is a media producer and Amelia is a photographer. They recruited teams of creatives and took three trips to Guatemala in 2009 / 2010 to produce the feature-length, award winning documentary ‘Reparando’.
In 2011, Athentikos was established as a 501(c)3 non-profit and began production for a second documentary, ‘Becoming Fools’, which depicts the story of creatives empowering at-risk youth living in the streets of Guatemala.
Athentikos began equipping artists to use creativity as mission through I AM ART trips in 2010, with organizational partners established through the production of ‘Reparando’ in Guatemala. Athentikos hopes to expand I AM ART globally in 2017.
We’re creatives …
Athentikos was born from our identity. We wanted to help people around the world, but we realized we aren’t doctors, lawyers, or engineers. We’re creatives. We believe the desires of our heart came from a God who loves us and wants us to generously share our identity to serve the least, last, and lost. When we’re authentic to our identity, our origin is unquestionable. When we’re authentic in community, our lives compliment each other in a sum greater than each of its parts; a diversity in unity that can only be explained by the overwhelming grace of a God writing a greater story.
No, although our first two projects were feature length films, the Athentikos team has experience in creating all types of media including promotional material, short films, motion graphic videos and visual conceptual videos. However, we do feel a powerful story told within each of those mediums is necessary in order to capture the hearts of an audience and move people to respond.
We believe a story has the ability to expose issues, connect people with opportunities to join the response effort, and multiply resources for mission. So, we structured a non-profit to allow us to focus our talents and passion together in a way that leverages the power of story to make a difference in the lives of people in need around the world.
Great question! In short – we are resource multipliers. Here’s an basic example: one hundred dollars given to Athentikos has the potential to turn into thousands of dollars for the organization featured in our stories through the exponential attention gained through the story itself. The resource multiplication is not only financial. Stories are shared and inspire people to get involved. Organizations featured in our stories have been blessed through countless volunteers who give their time because they saw the story and were inspired to join in. We’re not suggesting to stop giving to these organizations. But we are able to maximize each amount given exponentially! This is because the money used to create the stories pales in comparison to the results from an audience inspired by that story.
Our stories have exponentially multiplied resources given to organizations responding to needs featured in the stories. The majority of these resources were not funneled through our organization because “Reparando” was not designed to promote ourselves. The film promotes Guatemalan organizations responding to needs. We do know these organizations have been richly blessed by generosity inspired through our film. Examples of this include: Over $100,000 in grant money from companies like LEGO, over $150,000 have gone directly to organizations in direct giving, numerous vision and mission trips have been taken, viewers have changed college majors and left their jobs all in effort to support organizations we’ve featured in our stories.
Moving forward, we’re developing strategic partnerships with organizations to present audiences with clear opportunities to respond through our platform, and track the response.
Only about 20%-30% of our income is derived through film sales. The rest comes from individual donations from people like yourselves. Contrary to most understandings about the film industry, unless you have worldwide distribution through a major studio like Paramount, Sony or 20th Century Fox, according to a 2009 study, about 97% of independent films do not turn a profit. Out of the 3% that do, none of them are documentaries.
But we don’t make films like “Reparando” or “Becoming Fools” to make a profit. We make these films to make a difference – and these films have inspired hundreds of thousands of dollars and countless hours of volunteers to organizations featured in the stories. That’s why we need your donations to continue our mission.
Yes it is. Athentikos is a 501( c )(3) organization registered in the United States so any amount of money given is tax-deductible. A receipt is generated with each gift for you to use for your end of the year tax purposes.
Absolutely! If you could include the following information with your check if it’s not correct on the front of your checks:
Full Mailing Address
Please make your check payable to:
P.O. Box 1902
Spring Hill, TN 37174-1920
There are many ways you can help other than financially. Please join us on Facebook, Twitter, Instagram and sign up for our newsletter. This a great way you will be informed about the latest happenings and you can easily share through your social media outlets.
You can also share more by becoming a Host for our house party events. This a great, intimate way to show the films and have discussions with your guests about how to support Athentikos and the many other organizations featured in our films. It’s also a great way to brainstorm about ways you can help in your own community and in other parts of the world.